Recruitment advertising as an instrument of employer branding : a linguistic perspective /

Designing brand identity an essential guide for the whole branding team /
Autor: Wheeler, Alina
Vydáno: (2013)

Advertising media planning : a brand management approach /
Autor: Kelley, Larry D.
Vydáno: (2015)

Breakthrough nonprofit branding seven principles for powering extraordinary results /
Vydáno: (2011)

Employer brand management : practical lessons from the world's leading employers /
Autor: Mosley, Richard, 1964-
Vydáno: (2014)

Brand new China advertising, media, and commercial culture /
Autor: Wang, Jing, 1950-
Vydáno: (2008)

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
Autor: Davis, Robert, 1967-
Vydáno: (2015)

The challenges facing brand managers today
Vydáno: (2012)

Brand new brand thinking brought to life by 11 experts who do /
Vydáno: (2002)

Brand advocates turning enthusiastic customers into a powerful marketing force /
Autor: Fuggetta, Rob
Vydáno: (2012)

A master class in brand planning the timeless works of Stephen King /
Autor: King, Stephen, 1931-2006
Vydáno: (2007)

Tracking advertising and monitoring brands /
Autor: McDonald, Colin
Vydáno: (2000)

Perspectives on branding
Autor: Miletsky, Jason I.
Vydáno: (2009)

Storyscaping : stop creating ads, start creating worlds /
Autor: Legorburu, Gaston
Vydáno: (2014)

You are the brand
Autor: Adubato, Steve
Vydáno: (2011)

Brands and branding
Vydáno: (2003)

What's in a name? advertising and the concept of brands /
Autor: Jones, John Philip
Vydáno: (2003)

Brand Bible the complete guide to building, designing, and sustaining brands /
Vydáno: (2012)

Igniting the brand strategies that have shot brands to success /
Autor: Cahill, Jonathan
Vydáno: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
Autor: Schaefer, Wolfgang, a další
Vydáno: (2015)

In search of the obvious the antidote for today's marketing mess /
Autor: Trout, Jack
Vydáno: (2008)

Basics of branding : a practical guide for managers /
Autor: Gronlund, Jay
Vydáno: (2013)

Brand zero : the complete branding guide for start-ups /
Autor: Tai, Jacky
Vydáno: (2014)

Brand, identity and corporate reputation /
Vydáno: (2015)

Creating a brand identity : a guide for designers /
Autor: Slade-Brooking, Catharine
Vydáno: (2016)

Brand management
Vydáno: (2008)

Handbook of brand semiotics /
Vydáno: (2015)

Handbook of brand relationships
Vydáno: (2009)

60-minute brand strategist the essential brand book for marketing professionals /
Autor: Mootee, Idris, 1958-
Vydáno: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
Autor: Yohn, Denise Lee, 1967-
Vydáno: (2014)

Integrated advertising, promotion & marketing communications /
Autor: Clow, Kenneth E.
Vydáno: (2004)

The business of brands
Autor: Miller, Jon, 1971-
Vydáno: (2004)

Hospitality branding
Autor: Dev, Chekitan S. (Chekitan Singh), 1959-
Vydáno: (2012)

Brand relevance making competitors irrelevant /
Autor: Aaker, David A.
Vydáno: (2011)

Breakthrough branding : positioning your library to survive and thrive /
Autor: Walters, Suzanne, a další
Vydáno: (2013)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
Autor: Salinas, Gabriela
Vydáno: (2009)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
Autor: Mathieson, Rick
Vydáno: (2010)