Recruitment advertising as an instrument of employer branding : a linguistic perspective /

Designing brand identity an essential guide for the whole branding team /
από: Wheeler, Alina
Έκδοση: (2013)

Advertising media planning : a brand management approach /
από: Kelley, Larry D.
Έκδοση: (2015)

Breakthrough nonprofit branding seven principles for powering extraordinary results /
Έκδοση: (2011)

Employer brand management : practical lessons from the world's leading employers /
από: Mosley, Richard, 1964-
Έκδοση: (2014)

Brand new China advertising, media, and commercial culture /
από: Wang, Jing, 1950-
Έκδοση: (2008)

Social media branding for small business : the 5-sources model : a manifesto for your branding revolution /
από: Davis, Robert, 1967-
Έκδοση: (2015)

The challenges facing brand managers today
Έκδοση: (2012)

Brand new brand thinking brought to life by 11 experts who do /
Έκδοση: (2002)

Brand advocates turning enthusiastic customers into a powerful marketing force /
από: Fuggetta, Rob
Έκδοση: (2012)

A master class in brand planning the timeless works of Stephen King /
από: King, Stephen, 1931-2006
Έκδοση: (2007)

Tracking advertising and monitoring brands /
από: McDonald, Colin
Έκδοση: (2000)

Perspectives on branding
από: Miletsky, Jason I.
Έκδοση: (2009)

Storyscaping : stop creating ads, start creating worlds /
από: Legorburu, Gaston
Έκδοση: (2014)

You are the brand
από: Adubato, Steve
Έκδοση: (2011)

Brands and branding
Έκδοση: (2003)

What's in a name? advertising and the concept of brands /
από: Jones, John Philip
Έκδοση: (2003)

Brand Bible the complete guide to building, designing, and sustaining brands /
Έκδοση: (2012)

Igniting the brand strategies that have shot brands to success /
από: Cahill, Jonathan
Έκδοση: (2008)

Rethinking prestige branding : secrets of the ueber-brands /
από: Schaefer, Wolfgang, κ.ά.
Έκδοση: (2015)

In search of the obvious the antidote for today's marketing mess /
από: Trout, Jack
Έκδοση: (2008)

Basics of branding : a practical guide for managers /
από: Gronlund, Jay
Έκδοση: (2013)

Brand zero : the complete branding guide for start-ups /
από: Tai, Jacky
Έκδοση: (2014)

Brand, identity and corporate reputation /
Έκδοση: (2015)

Brand management
Έκδοση: (2008)

Creating a brand identity : a guide for designers /
από: Slade-Brooking, Catharine
Έκδοση: (2016)

Handbook of brand semiotics /
Έκδοση: (2015)

Handbook of brand relationships
Έκδοση: (2009)

60-minute brand strategist the essential brand book for marketing professionals /
από: Mootee, Idris, 1958-
Έκδοση: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
από: Yohn, Denise Lee, 1967-
Έκδοση: (2014)

The business of brands
από: Miller, Jon, 1971-
Έκδοση: (2004)

Integrated advertising, promotion & marketing communications /
από: Clow, Kenneth E.
Έκδοση: (2004)

Hospitality branding
από: Dev, Chekitan S. (Chekitan Singh), 1959-
Έκδοση: (2012)

Brand relevance making competitors irrelevant /
από: Aaker, David A.
Έκδοση: (2011)

Breakthrough branding : positioning your library to survive and thrive /
από: Walters, Suzanne, κ.ά.
Έκδοση: (2013)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
από: Salinas, Gabriela
Έκδοση: (2009)

Brand management for international hotels
από: Patricia, Maria
Έκδοση: (2009)