Rethinking prestige branding : secrets of the ueber-brands /
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| Glavni autori: | , |
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| Format: | Elektronički e-knjiga |
| Jezik: | engleski |
| Izdano: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
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| Teme: | |
| Online pristup: | An electronic book accessible through the World Wide Web; click to view |
| Oznake: |
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Sadržaj:
- Part 1. One rethinking prestige branding
- Part 2. The seven secrets of ueber-brands.