Rethinking prestige branding : secrets of the ueber-brands /
Gardado en:
| Main Authors: | , |
|---|---|
| Formato: | Electrónico eBook |
| Idioma: | inglés |
| Publicado: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
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| Subjects: | |
| Acceso en liña: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
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Table of Contents:
- Part 1. One rethinking prestige branding
- Part 2. The seven secrets of ueber-brands.