Rethinking prestige branding : secrets of the ueber-brands /
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| Main Authors: | , |
|---|---|
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
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| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Indholdsfortegnelse:
- Part 1. One rethinking prestige branding
- Part 2. The seven secrets of ueber-brands.