Rethinking prestige branding : secrets of the ueber-brands /
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Main Authors: | Schaefer, Wolfgang (Author), Kuehlwein, J. P. (Author) |
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Format: | Electronic eBook |
Language: | English |
Published: |
London, England ; Philadelphia, Pennsylvania ; New Delhi, India :
Kogan Page,
2015.
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Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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