Revella, A. (2015). Buyer personas: How to gain insight into your customer's expectations, align your marketing strategies, and win more business. Wiley.
Citace podle Chicago (17th ed.)Revella, Adele. Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business. Hoboken, New Jersey: Wiley, 2015.
Citace podle MLA (9th ed.)Revella, Adele. Buyer Personas: How to Gain Insight into Your Customer's Expectations, Align Your Marketing Strategies, and Win More Business. Wiley, 2015.
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