QR код

The road to luxury : the evolution, markets and strategies of luxury brand management /

-д хадгалсан:

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Som, Ashok (Зохиогч), Blanckaert, Christian (Зохиогч)
Формат:	Цахим Цахим ном
Хэл сонгох:	англи
Хэвлэсэн:	Singapore : Wiley, 2015.
Нөхцлүүд:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Electronic books.
Онлайн хандалт:	An electronic book accessible through the World Wide Web; click to view
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!

Ижил төстэй зүйлс

Luxury retail management how the world's top brands provide quality product and service support /
-н: Chevalier, Michel
Хэвлэсэн: (2012)

Brand management and marketing of luxury goods /
-н: Scholz, Lucie
Хэвлэсэн: (2014)

Sustainable luxury and social entrepreneurship : stories from the pioneers /
-н: Gardetti, Miguel Ángel, зэрэг
Хэвлэсэн: (2014)

The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
-н: Rambourg, Erwan
Хэвлэсэн: (2014)

Living it up our love affair with luxury /
-н: Twitchell, James B., 1943-
Хэвлэсэн: (2002)

Luxury China market opportunities and potential /
-н: Chevalier, Michel, 1943-
Хэвлэсэн: (2010)

Let them eat cake marketing luxury to the masses-as well as the classes /
-н: Danziger, Pamela N.
Хэвлэсэн: (2005)

Brands and branding
Хэвлэсэн: (2003)

The business of brands
-н: Miller, Jon, 1971-
Хэвлэсэн: (2004)

Brand zero : the complete branding guide for start-ups /
-н: Tai, Jacky
Хэвлэсэн: (2014)

Connective branding building brand equity in a demanding world /
-н: Fisher-Buttinger, Claudia
Хэвлэсэн: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
-н: Taylor, David, 1964-
Хэвлэсэн: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
-н: Schaefer, Wolfgang, зэрэг
Хэвлэсэн: (2015)

Perspectives on branding
-н: Miletsky, Jason I.
Хэвлэсэн: (2009)

Brand meaning management /
Хэвлэсэн: (2015)

Brand Bible the complete guide to building, designing, and sustaining brands /
Хэвлэсэн: (2012)

Encyclopaedia of brand equity management.
Хэвлэсэн: (2009)

Designing brand identity an essential guide for the whole branding team /
-н: Wheeler, Alina
Хэвлэсэн: (2013)

What great brands do : the seven brand-building principles that separate the best from the rest /
-н: Yohn, Denise Lee, 1967-
Хэвлэсэн: (2014)

Brandscendence three essential elements of enduring brands /
-н: Clark, Kevin A.
Хэвлэсэн: (2004)

Origination : the geographies of brands and branding /
-н: Pike, Andy
Хэвлэсэн: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
-н: Post, Karen
Хэвлэсэн: (2005)

Brands laid bare using market research for evidence-based brand management /
-н: Ford, Kevin
Хэвлэсэн: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
-н: Salinas, Gabriela
Хэвлэсэн: (2009)

The challenges facing brand managers today
Хэвлэсэн: (2012)

Three threats to brand relevance strategies that work /
-н: Aaker, David
Хэвлэсэн: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
-н: Perrey, Jesko
Хэвлэсэн: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
-н: Perrey, Jesko
Хэвлэсэн: (2013)

Brand new brand thinking brought to life by 11 experts who do /
Хэвлэсэн: (2002)

How to use advertising to build strong brands /
Хэвлэсэн: (1999)

Brand relevance making competitors irrelevant /
-н: Aaker, David A.
Хэвлэсэн: (2011)

Strategic brand management : building, measuring, and managing brand equity /
-н: Keller, Kevin Lane, 1956-
Хэвлэсэн: (2008)

A master class in brand planning the timeless works of Stephen King /
-н: King, Stephen, 1931-2006
Хэвлэсэн: (2007)

The brutal truth about Asian branding and how to break the vicious cycle
-н: Baladi, Joseph
Хэвлэсэн: (2011)

Integrated branding becoming brand-driven through companywide action /
-н: LePla, F. Joseph, 1955-
Хэвлэсэн: (1999)

The brand gym a practical workout to gain and retain brand leadership /
-н: Taylor, David, 1964-
Хэвлэсэн: (2010)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
-н: J., Tatiana Soto
Хэвлэсэн: (2008)

Developing brands with qualitative market research
-н: Chandler, Jon
Хэвлэсэн: (2002)

In search of the obvious the antidote for today's marketing mess /
-н: Trout, Jack
Хэвлэсэн: (2008)

Creating passionbrands getting to the heart of branding /
-н: Edwards, Helen, 1965-
Хэвлэсэн: (2005)