The road to luxury : the evolution, markets and strategies of luxury brand management /
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Glavni autori: | Som, Ashok (Autor), Blanckaert, Christian (Autor) |
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Format: | Elektronički e-knjiga |
Jezik: | engleski |
Izdano: |
Singapore :
Wiley,
2015.
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Teme: | |
Online pristup: | An electronic book accessible through the World Wide Web; click to view |
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Slični predmeti
-
Luxury retail management how the world's top brands provide quality product and service support /
od: Chevalier, Michel
Izdano: (2012) -
Brand management and marketing of luxury goods /
od: Scholz, Lucie
Izdano: (2014) -
Sustainable luxury and social entrepreneurship : stories from the pioneers /
od: Gardetti, Miguel Ángel, i dr.
Izdano: (2014) -
The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
od: Rambourg, Erwan
Izdano: (2014) -
Living it up our love affair with luxury /
od: Twitchell, James B., 1943-
Izdano: (2002)