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The road to luxury : the evolution, markets and strategies of luxury brand management /

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Bibliografiske detaljer
Main Authors:	Som, Ashok (Author), Blanckaert, Christian (Author)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Singapore : Wiley, 2015.
Fag:	Luxuries > Marketing. Luxury goods industry. Brand name products > Management. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Luxury retail management how the world's top brands provide quality product and service support /
af: Chevalier, Michel
Udgivet: (2012)

Brand management and marketing of luxury goods /
af: Scholz, Lucie
Udgivet: (2014)

Sustainable luxury and social entrepreneurship : stories from the pioneers /
af: Gardetti, Miguel Ángel, et al.
Udgivet: (2014)

The bling dynasty : why the reign of chinese luxury shoppers has only just begun /
af: Rambourg, Erwan
Udgivet: (2014)

Living it up our love affair with luxury /
af: Twitchell, James B., 1943-
Udgivet: (2002)

Luxury China market opportunities and potential /
af: Chevalier, Michel, 1943-
Udgivet: (2010)

Let them eat cake marketing luxury to the masses-as well as the classes /
af: Danziger, Pamela N.
Udgivet: (2005)

Brands and branding
Udgivet: (2003)

The business of brands
af: Miller, Jon, 1971-
Udgivet: (2004)

Brand zero : the complete branding guide for start-ups /
af: Tai, Jacky
Udgivet: (2014)

Connective branding building brand equity in a demanding world /
af: Fisher-Buttinger, Claudia
Udgivet: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
af: Taylor, David, 1964-
Udgivet: (2004)

Rethinking prestige branding : secrets of the ueber-brands /
af: Schaefer, Wolfgang, et al.
Udgivet: (2015)

Brand meaning management /
Udgivet: (2015)

Perspectives on branding
af: Miletsky, Jason I.
Udgivet: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Udgivet: (2012)

Encyclopaedia of brand equity management.
Udgivet: (2009)

What great brands do : the seven brand-building principles that separate the best from the rest /
af: Yohn, Denise Lee, 1967-
Udgivet: (2014)

Designing brand identity an essential guide for the whole branding team /
af: Wheeler, Alina
Udgivet: (2013)

Brandscendence three essential elements of enduring brands /
af: Clark, Kevin A.
Udgivet: (2004)

Origination : the geographies of brands and branding /
af: Pike, Andy
Udgivet: (2015)

Brain tattoos creating unique brands that stick in your customers' minds /
af: Post, Karen
Udgivet: (2005)

Brands laid bare using market research for evidence-based brand management /
af: Ford, Kevin
Udgivet: (2005)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
af: Salinas, Gabriela
Udgivet: (2009)

The challenges facing brand managers today
Udgivet: (2012)

Three threats to brand relevance strategies that work /
af: Aaker, David
Udgivet: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2011)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2013)

Brand new brand thinking brought to life by 11 experts who do /
Udgivet: (2002)

Brand relevance making competitors irrelevant /
af: Aaker, David A.
Udgivet: (2011)

How to use advertising to build strong brands /
Udgivet: (1999)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2008)

A master class in brand planning the timeless works of Stephen King /
af: King, Stephen, 1931-2006
Udgivet: (2007)

The brutal truth about Asian branding and how to break the vicious cycle
af: Baladi, Joseph
Udgivet: (2011)

Integrated branding becoming brand-driven through companywide action /
af: LePla, F. Joseph, 1955-
Udgivet: (1999)

The brand gym a practical workout to gain and retain brand leadership /
af: Taylor, David, 1964-
Udgivet: (2010)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
af: J., Tatiana Soto
Udgivet: (2008)

In search of the obvious the antidote for today's marketing mess /
af: Trout, Jack
Udgivet: (2008)

Developing brands with qualitative market research
af: Chandler, Jon
Udgivet: (2002)

Class acts service and inequality in luxury hotels /
af: Sherman, Rachel, 1970-
Udgivet: (2006)