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High concept : movies and marketing in Hollywood /

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Bibliographic Details
Main Author:	Wyatt, Justin, 1963- (Author)
Format:	Electronic eBook
Language:	English
Published:	Austin : University of Texas Press, [1994]
Series:	Texas film and media studies series.
Subjects:	Motion pictures > United States > Marketing. Hollywood (Los Angeles, Calif.) Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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