Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

Szczegółowa specyfikacja

Opis bibliograficzny

1. autor:	Temporal, Paul (Autor)
Format:	Elektroniczne E-book
Język:	angielski
Wydane:	Chichester, West Sussex : Wiley, 2015.
Hasła przedmiotowe:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Dostęp online:	An electronic book accessible through the World Wide Web; click to view
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!