Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

詳細記述

書誌詳細

第一著者:	Temporal, Paul (著者)
フォーマット:	電子媒体 eBook
言語:	英語
出版事項:	Chichester, West Sussex : Wiley, 2015.
主題:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
オンライン･アクセス:	An electronic book accessible through the World Wide Web; click to view
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