Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

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Manylion Llyfryddiaeth

Prif Awdur:	Temporal, Paul (Awdur)
Fformat:	Electronig eLyfr
Iaith:	Saesneg
Cyhoeddwyd:	Chichester, West Sussex : Wiley, 2015.
Pynciau:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Mynediad Ar-lein:	An electronic book accessible through the World Wide Web; click to view
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!