Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

Whakaahuatanga katoa

Ngā taipitopito rārangi puna kōrero

Kaituhi matua:	Temporal, Paul (Author)
Hōputu:	Tāhiko īPukapuka
Reo:	Ingarihi
I whakaputaina:	Chichester, West Sussex : Wiley, 2015.
Ngā marau:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Urunga tuihono:	An electronic book accessible through the World Wide Web; click to view
Ngā Tūtohu:	Tāpirihia he Tūtohu Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!