Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

पूर्ण विवरण

ग्रंथसूची विवरण

मुख्य लेखक:	Temporal, Paul (लेखक)
स्वरूप:	इलेक्ट्रोनिक ई-पुस्तक
भाषा:	अंग्रेज़ी
प्रकाशित:	Chichester, West Sussex : Wiley, 2015.
विषय:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
ऑनलाइन पहुंच:	An electronic book accessible through the World Wide Web; click to view
टैग:	टैग जोड़ें कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!