Branding for the public sector : creating, building and managing brands people will value /

"From government programs to non-profit organisations to global NGOs, organisations in the public sector are increasingly turning to branding strategies employed by for-profit companies to develop their images. Image is everything, particularly in the developing world in which many public-secto...

Description complète

Détails bibliographiques

Auteur principal:	Temporal, Paul (Auteur)
Format:	Électronique eBook
Langue:	anglais
Publié:	Chichester, West Sussex : Wiley, 2015.
Sujets:	Government marketing. Government publicity. Public relations and politics. Branding (Marketing) Electronic books.
Accès en ligne:	An electronic book accessible through the World Wide Web; click to view
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!