Cita APA (7th ed.)

Stewart, D. (2014). The marketing pathfinder: Key concepts and cases for marketing strategy and decision making. John Wiley & Sons.

Cita Chicago (17th ed.)

Stewart, David. The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. Chichester, West Sussex, [England]: John Wiley & Sons, 2014.

Cita MLA (9th ed.)

Stewart, David. The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making. John Wiley & Sons, 2014.