The new relationship marketing : how to build a large, loyal, profitable network using the social Web /

Ижил төстэй зүйлс

• Managing the new customer relationship strategies to engage the social customer and build lasting value /
  -н: Gordon, Ian H.
  Хэвлэсэн: (2013)
• Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
  -н: Cundari, Aldo
  Хэвлэсэн: (2015)
• Customer relationship management how to turn a good business into a great one! /
  -н: Roberts-Phelps, Graham
  Хэвлэсэн: (2001)
• Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships /
  -н: Malhotra, Naresh K., зэрэг
  Хэвлэсэн: (2016)
• Handbook of brand relationships
  Хэвлэсэн: (2009)