Jain, P., Sharma, P., & ayaraman, L. (2015). Behind every good decision: How anyone can use business analytics to turn data into profitable insight. American Management Association.

Jain, Piyanka, Puneet Sharma, and Lakshmi ayaraman. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight. New York: American Management Association, 2015.

Jain, Piyanka, et al. Behind Every Good Decision: How Anyone Can Use Business Analytics to Turn Data into Profitable Insight. American Management Association, 2015.