Open innovation : new product development essentials from the PDMA /

Product development a structured approach to consumer product development, design, and manufacture /
出版: (2008)

New product forecasting an applied approach /
由: Kahn, Kenneth B.
出版: (2006)

Think big nine ways to make millions from your ideas /
由: Debelak, Don
出版: (2001)

Value innovation portfolio management achieving double-digit growth through customer value /
出版: (2006)

New products management /
由: Crawford, Merle
出版: (2008)

The persona lifecycle keeping people in mind throughout product design /
由: Pruitt, John
出版: (2006)

The challenges facing brand managers today
出版: (2012)

Monetizing innovation : how smart companies design the product around the price /
由: Ramanujam, Madhavan, et al.
出版: (2016)

New product development and delivery ensuring successful products through integrated process management /
由: Brethauer, Dale M.
出版: (2002)

A master class in brand planning the timeless works of Stephen King /
由: King, Stephen, 1931-2006
出版: (2007)

Creative marketing for new product and new business development
出版: (2008)

Network based high speed product development /
由: Lindgren, Peter
出版: (2017)

Production operations management: contemporary policy for managing operating systems /
出版: (1972)

Design for six sigma as strategic experimentation : planning, designing, and building world-class products and services /
由: Cook, H. E. (Harry E.)
出版: (2005)

Living labs : concepts, tools and cases /
出版: (2015)

The big idea how business innovators get great ideas to market /
由: Strauss, Steven D., 1958-
出版: (2002)

Involving customers in new service development
出版: (2006)

The soul of design harnessing the power of plot to create extraordinary products /
由: Devin, Lee, 1938-
出版: (2012)

Compendium of brand management
由: Chunawalla, S. A.
出版: (2009)

Product design and development /
由: Ulrich, Karl T.
出版: (2008)

New products management /
由: Crawford, Merle
出版: (2008)

Product strategy and management /
由: Baker, Michael
出版: (2007)

Beyond the brand why engaging the right customers is essential to winning in business /
由: Winsor, John, 1959-
出版: (2004)

Managing new product innovation proceedings of the Conference of the Design Research Society, Quantum leap : managing new product innovation, University of Central England, 8-10 September 1998 /
出版: (1999)

Warranty fraud management : reducing fraud and other excess costs in warranty and service operations /
由: Kurvinen, Matti, 1961-, et al.
出版: (2016)

Communicating the new how to make the complex, unfamiliar or still-fuzzy understandable to others /
由: Erwin, Kim, 1965-
出版: (2014)

Serial innovators how individuals create and deliver breakthrough innovations in mature firms /
由: Griffin, Abbie
出版: (2012)

If you build it will they come? three steps to test and validate any market opportunity /
由: Adams, Rob
出版: (2010)

The lean enterprise : applying scalable, repeatable, and measurable innovation in the world's largest organizations /
由: Owens, Trevor
出版: (2014)

Spark be more innovative through co-creation /
由: Winsor, John, 1959-
出版: (2005)

Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /
由: Tuominen, Kari
出版: (2013)

Competitive advantage through mass-customization : self-assessment work book : 39 probing questions and contrasting pairs of examples : what separates the successful from the average? /
由: Tuominen, Kari
出版: (2012)

Brand meaning management /
出版: (2015)

The seeds of innovation cultivating the synergy that fosters new ideas /
由: Dundon, Elaine, 1959-
出版: (2002)

Value proposition design : how to create products and services customers want : get started with; /
由: Osterwalder, Alex
出版: (2014)

Pivot : how top entrepreneurs adapt and change course to find ultimate success /
由: Arteaga, Remy, 1962-
出版: (2014)