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Open innovation : new product development essentials from the PDMA /

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Bibliographic Details
Other Authors:	Noble, Charles (Editor), Durmusoglu, Serdar (Editor), Griffin, Abbie (Editor), Wallace, C. (Cover designer)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	New products > Management. Product management. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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