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Right-time experiences : driving revenue with mobile and big data /

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Bibliographic Details
Main Author:	Lopez, Maribel, 1968- (Author)
Format:	Electronic eBook
Language:	English
Published:	Hoboken, New Jersey : Wiley, 2014.
Subjects:	Information technology > Management. Technological innovations > Management. Big data > Economic aspects. Strategic planning. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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