Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /
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| 主要作者: | |
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| 格式: | 电子 电子书 |
| 语言: | 英语 |
| 出版: |
Plantation, Florida :
J. Ross Publishing,
[2014]
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| 主题: | |
| 在线阅读: | An electronic book accessible through the World Wide Web; click to view |
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书本目录:
- Managing reputation in distressed markets
- Litigation and the court of public opinion
- The BP disaster in the Gulf & rampant groupthink in the C-suite
- Leading by example : Steve Jobs and effective corporate communication at work
- The role of communication theories
- The evolution of public relations into the PR-IR nexus
- Anatomy of a crisis
- The communications audit
- Reeducating corporate America
- Effective communication for litigation, mergers, and acquisitions
- Conclusion.