Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /
-д хадгалсан:
| Үндсэн зохиолч: | |
|---|---|
| Формат: | Цахим Цахим ном |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Plantation, Florida :
J. Ross Publishing,
[2014]
|
| Нөхцлүүд: | |
| Онлайн хандалт: | An electronic book accessible through the World Wide Web; click to view |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
|
Агуулга:
- Managing reputation in distressed markets
- Litigation and the court of public opinion
- The BP disaster in the Gulf & rampant groupthink in the C-suite
- Leading by example : Steve Jobs and effective corporate communication at work
- The role of communication theories
- The evolution of public relations into the PR-IR nexus
- Anatomy of a crisis
- The communications audit
- Reeducating corporate America
- Effective communication for litigation, mergers, and acquisitions
- Conclusion.