Managing corporate communications in the age of restructuring, crisis, and litigation : revisiting groupthink in the boardroom /
Saved in:
| Hovedforfatter: | |
|---|---|
| Format: | Electronisk eBog |
| Sprog: | engelsk |
| Udgivet: |
Plantation, Florida :
J. Ross Publishing,
[2014]
|
| Fag: | |
| Online adgang: | An electronic book accessible through the World Wide Web; click to view |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
Indholdsfortegnelse:
- Managing reputation in distressed markets
- Litigation and the court of public opinion
- The BP disaster in the Gulf & rampant groupthink in the C-suite
- Leading by example : Steve Jobs and effective corporate communication at work
- The role of communication theories
- The evolution of public relations into the PR-IR nexus
- Anatomy of a crisis
- The communications audit
- Reeducating corporate America
- Effective communication for litigation, mergers, and acquisitions
- Conclusion.