APA (7th ed.) Citation

Petersen, L. B., Person, R., & Nash, C. (2014). Connect: How to use data and digital marketing to create lifetime customers. Wiley.

Chicago Style (17th ed.) Citation

Petersen, Lars Birkholm, Ron Person, and Christopher Nash. Connect: How to Use Data and Digital Marketing to Create Lifetime Customers. Hoboken, New Jersey: Wiley, 2014.

MLA (9th ed.) Citation

Petersen, Lars Birkholm, et al. Connect: How to Use Data and Digital Marketing to Create Lifetime Customers. Wiley, 2014.