Petersen, L. B., Person, R., & Nash, C. (2014). Connect: How to use data and digital marketing to create lifetime customers. Wiley.
Cita Chicago (17th ed.)Petersen, Lars Birkholm, Ron Person, i Christopher Nash. Connect: How to Use Data and Digital Marketing to Create Lifetime Customers. Hoboken, New Jersey: Wiley, 2014.
Cita MLA (9th ed.)Petersen, Lars Birkholm, et al. Connect: How to Use Data and Digital Marketing to Create Lifetime Customers. Wiley, 2014.
Atenció: Aquestes cites poden no estar 100% correctes.