Field guide to case study research in business-to -business marketing and purchasing /
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Other Authors: | Woodside, Arch G. (Editor), Pattinson, Hugh M. (Editor), Marshall, Roger (Editor), Behrens, Ronny (Contributor) |
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Format: | Electronic eBook |
Language: | English |
Published: |
Bingley, England :
Edward Elgar,
2014.
|
Edition: | First edition. |
Series: | Advances in business marketing & purchasing ;
Volume 21. |
Subjects: | |
Online Access: | An electronic book accessible through the World Wide Web; click to view |
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