Reidenbach, R. E., & Goeke, R. W. (2005). Value-driven channel strategy: Extending the lean approach. ASQ Quality Press.
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Chicago Style (17th ed.) Citation
Reidenbach, R. Eric, and Reginald W. Goeke. Value-driven Channel Strategy: Extending the Lean Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2005.
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MLA (9th ed.) Citation
Reidenbach, R. Eric, and Reginald W. Goeke. Value-driven Channel Strategy: Extending the Lean Approach. ASQ Quality Press, 2005.
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