Wilburn, M. (2006). Managing the customer experience: A measurement-based approach. ASQ Quality Press.
Lua i Stíl Chicago (17ú heag.)Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
Lua MLA (9ú heag.)Wilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. ASQ Quality Press, 2006.
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