Wilburn, M. (2006). Managing the customer experience: A measurement-based approach. ASQ Quality Press.
Chicago Style (17th ed.) CitationWilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
MLA (9th ed.) CitationWilburn, Morris. Managing the Customer Experience: A Measurement-based Approach. ASQ Quality Press, 2006.
Warning: These citations may not always be 100% accurate.