Reidenbach, R. E., & Goeke, R. W. (2006). Competing for customers and winning with value: Breakthrough strategies for market dominance. ASQ Quality Press.
Citace podle Chicago (17th ed.)Reidenbach, R. Eric, a Reginald W. Goeke. Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance. Milwaukee, Wisconsin: ASQ Quality Press, 2006.
Citace podle MLA (9th ed.)Reidenbach, R. Eric, a Reginald W. Goeke. Competing for Customers and Winning with Value: Breakthrough Strategies for Market Dominance. ASQ Quality Press, 2006.
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