The handbook of mobile market research : tools and techniques for market researchers /

The handbook of mobile market research : tools and techniques for market researchers /

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Bibliographic Details
Main Authors: Poynter, Ray (Author), Williams, Navin, 1972- (Author), York, Sue, 1968- (Author)
Format: Electronic eBook
Language:English
Published: Chichester, England : Wiley, 2014.
Subjects:
Marketing research.
Mobile commerce.
Mobile communication systems.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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