APA (7th ed.) Citation

Poynter, R., Williams, N., & York, S. (2014). The handbook of mobile market research: Tools and techniques for market researchers. Wiley.

Chicago Style (17th ed.) Citation

Poynter, Ray, Navin Williams, and Sue York. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Chichester, England: Wiley, 2014.

MLA (9th ed.) Citation

Poynter, Ray, et al. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley, 2014.