Poynter, R., Williams, N., & York, S. (2014). The handbook of mobile market research: Tools and techniques for market researchers. Wiley.
Citace podle Chicago (17th ed.)Poynter, Ray, Navin Williams, a Sue York. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Chichester, England: Wiley, 2014.
Citace podle MLA (9th ed.)Poynter, Ray, et al. The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers. Wiley, 2014.
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