Employer brand management : practical lessons from the world's leading employers /

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• Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
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• The employer brand keeping faith with the deal /
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• Connective branding building brand equity in a demanding world /
  Bằng: Fisher-Buttinger, Claudia
  Được phát hành: (2008)
• The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
  Bằng: Kuria, N. Wairimu
  Được phát hành: (2010)
• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  Bằng: J., Tatiana Soto
  Được phát hành: (2008)