Employer brand management : practical lessons from the world's leading employers /

Ижил төстэй зүйлс

• Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
  -н: Hatch, Mary Jo
  Хэвлэсэн: (2008)
• The employer brand keeping faith with the deal /
  -н: Rosethorn, Helen
  Хэвлэсэн: (2009)
• Connective branding building brand equity in a demanding world /
  -н: Fisher-Buttinger, Claudia
  Хэвлэсэн: (2008)
• The effects of corporate brand communication on internal publics : a case of Kenya commercial bank /
  -н: Kuria, N. Wairimu
  Хэвлэсэн: (2010)
• Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
  -н: J., Tatiana Soto
  Хэвлэсэн: (2008)