Back where we belong - marketing as the organization's core strategy /
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| Other Authors: | , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
[Bradford, England] :
Emerald,
2014.
|
| Series: | Journal of Service Management,
Volume 25 Number 2 |
| Subjects: | |
| Online Access: | An electronic book accessible through the World Wide Web; click to view |
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Marketing strategies and practices in the contemporary environment /
Marketing strategy : the difference between marketing and markets /
