Back where we belong - marketing as the organization's core strategy /
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Andre forfattere: | , |
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Format: | Electronisk eBog |
Sprog: | engelsk |
Udgivet: |
[Bradford, England] :
Emerald,
2014.
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Serier: | Journal of Service Management,
Volume 25 Number 2 |
Fag: | |
Online adgang: | An electronic book accessible through the World Wide Web; click to view |
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Emne beskrivelse: | "formerly International Journal of Service Industry Management." |
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Fysisk beskrivelse: | 1 online resource (131 pages) : illustrations, chart, tables. |
Bibliografi: | Includes bibliographical references at the end of each chapters. |
ISBN: | 9781784410988 (e-book) |
ISSN: | 1757-5818 ; 1757-5818 |