Edvardsson, B., & Klaus, P. (2014). Back where we belong - marketing as the organization's core strategy. Emerald.

Edvardsson, Bo, and Philipp Klaus. Back Where We Belong - Marketing as the Organization's Core Strategy. [Bradford, England]: Emerald, 2014.

Edvardsson, Bo, and Philipp Klaus. Back Where We Belong - Marketing as the Organization's Core Strategy. Emerald, 2014.