Cita APA (7th ed.)

Tanner, J. F. (2014). Analytics and dynamic customer strategy: Big profits from big data. Wiley.

Cita Chicago (17th ed.)

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Hoboken, New Jersey: Wiley, 2014.

Cita MLA (9th ed.)

Tanner, John F. Analytics and Dynamic Customer Strategy: Big Profits from Big Data. Wiley, 2014.