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EDLP versus hi-lo pricing strategies in retailing : literature review and empirical examinations in the German retail market /

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Bibliographic Details
Main Author:	El Husseini, Sabine, 1983- (Author)
Format:	Electronic eBook
Language:	English
Published:	Frankfurt am Main : Peter Lang, [2014]
Series:	Schriften zu Marketing und Management ; Band 15.
Subjects:	Retail trade > Germany. Pricing > Germany. Electronic books.
Online Access:	An electronic book accessible through the World Wide Web; click to view
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