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Brand management and marketing of luxury goods /

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Bibliografiske detaljer
Hovedforfatter:	Scholz, Lucie (Author)
Format:	Electronisk eBog
Sprog:	engelsk
Udgivet:	Hamburg, Germany : Anchor Academic Publishing, 2014.
Fag:	Luxuries > Marketing. Branding (Marketing) Product management. Electronic books.
Online adgang:	An electronic book accessible through the World Wide Web; click to view
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

The road to luxury : the evolution, markets and strategies of luxury brand management /
af: Som, Ashok, et al.
Udgivet: (2015)

Luxury retail management how the world's top brands provide quality product and service support /
af: Chevalier, Michel
Udgivet: (2012)

Brands and branding
Udgivet: (2003)

Brand management for international hotels
af: Patricia, Maria
Udgivet: (2009)

Brand zero : the complete branding guide for start-ups /
af: Tai, Jacky
Udgivet: (2014)

The challenges facing brand managers today
Udgivet: (2012)

Brand meaning management /
Udgivet: (2015)

Encyclopaedia of brand equity management.
Udgivet: (2009)

Perspectives on branding
af: Miletsky, Jason I.
Udgivet: (2009)

Brand Bible the complete guide to building, designing, and sustaining brands /
Udgivet: (2012)

Rethinking prestige branding : secrets of the ueber-brands /
af: Schaefer, Wolfgang, et al.
Udgivet: (2015)

The business of brands
af: Miller, Jon, 1971-
Udgivet: (2004)

Brand management
Udgivet: (2008)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2013)

Retail marketing and branding a definitive guide to maximizing ROI /
af: Perrey, Jesko
Udgivet: (2011)

What great brands do : the seven brand-building principles that separate the best from the rest /
af: Yohn, Denise Lee, 1967-
Udgivet: (2014)

Connective branding building brand equity in a demanding world /
af: Fisher-Buttinger, Claudia
Udgivet: (2008)

Brand stretch why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
af: Taylor, David, 1964-
Udgivet: (2004)

Brands laid bare using market research for evidence-based brand management /
af: Ford, Kevin
Udgivet: (2005)

A master class in brand planning the timeless works of Stephen King /
af: King, Stephen, 1931-2006
Udgivet: (2007)

Romancing the brand : how brands create strong, intimate relationships with customers /
af: Halloran, Tim, 1969-
Udgivet: (2014)

The international brand valuation manual a complete overview and analysis of brand valuation techniques, methodologies and applications /
af: Salinas, Gabriela
Udgivet: (2009)

Brand relevance making competitors irrelevant /
af: Aaker, David A.
Udgivet: (2011)

Designing brand identity an essential guide for the whole branding team /
af: Wheeler, Alina
Udgivet: (2013)

Three threats to brand relevance strategies that work /
af: Aaker, David
Udgivet: (2013)

You are the brand
af: Adubato, Steve
Udgivet: (2011)

Living it up our love affair with luxury /
af: Twitchell, James B., 1943-
Udgivet: (2002)

60-minute brand strategist the essential brand book for marketing professionals /
af: Mootee, Idris, 1958-
Udgivet: (2013)

Brand identity factors developing a successful Islamic brand /
af: Alihodzic, Vedad
Udgivet: (2013)

Origination : the geographies of brands and branding /
af: Pike, Andy
Udgivet: (2015)

Methods for assessing brand value a comparison between the Interbrand model and the BBDOs Brand Equity Evaluator model /
af: J., Tatiana Soto
Udgivet: (2008)

Brain tattoos creating unique brands that stick in your customers' minds /
af: Post, Karen
Udgivet: (2005)

Igniting the brand strategies that have shot brands to success /
af: Cahill, Jonathan
Udgivet: (2008)

The brutal truth about Asian branding and how to break the vicious cycle
af: Baladi, Joseph
Udgivet: (2011)

The on-demand brand 10 rules for digital marketing success in an anytime, everywhere world /
af: Mathieson, Rick
Udgivet: (2010)

Handbook of brand semiotics /
Udgivet: (2015)

Handbook of brand relationships
Udgivet: (2009)

Breakthrough branding : positioning your library to survive and thrive /
af: Walters, Suzanne, et al.
Udgivet: (2013)

Hospitality branding
af: Dev, Chekitan S. (Chekitan Singh), 1959-
Udgivet: (2012)

Let them eat cake marketing luxury to the masses-as well as the classes /
af: Danziger, Pamela N.
Udgivet: (2005)