Brand management and marketing of luxury goods /

Brand management and marketing of luxury goods /

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Bibliographic Details
Main Author: Scholz, Lucie (Author)
Format: Electronic eBook
Language:English
Published: Hamburg, Germany : Anchor Academic Publishing, 2014.
Subjects:
Luxuries > Marketing.
Branding (Marketing)
Product management.
Electronic books.
Online Access:An electronic book accessible through the World Wide Web; click to view
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