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Business development for lawyers : strategies for getting and keeping clients /

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Bibliografski detalji
Glavni autor: Schmidt, Sally J. (Autor)
Format: Elektronički e-knjiga
Jezik:engleski
Izdano: [New York] : ALM Pub., [2006]
Teme:
Lawyers > United States > Marketing.
Attorney and client > United States.
Practice of law > United States > Economic aspects.
Lawyers > Public relations > United States.
Electronic books.
Online pristup:An electronic book accessible through the World Wide Web; click to view
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Sadržaj:
  • Overview : positioning yourself and building credibility
  • Writing for publication
  • Public speaking
  • Dealing with the media
  • Preparing written marketing materials
  • Organizational involvement
  • Overview : developing relationships and generating business
  • Attending social events, meetings and conferences
  • Satisfying clients and building loyalty
  • Cross selling and expanding client relationships
  • Managing relationships with significant clients
  • Handling difficult client situations
  • Building relationships with referral sources
  • Preparing effective proposals and pitches for business
  • Following up with targets
  • "Closing" and asking for business.

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