Ramaswamy, V., & Ozcan, K. (2014). The co-creation paradigm. Stanford University Press.

Ramaswamy, Venkatram, and Kerimcan Ozcan. The Co-creation Paradigm. Stanford, California: Stanford University Press, 2014.

Ramaswamy, Venkatram, and Kerimcan Ozcan. The Co-creation Paradigm. Stanford University Press, 2014.