Storyscaping : stop creating ads, start creating worlds /

Lignende værker

• What's in a name? advertising and the concept of brands /
  af: Jones, John Philip
  Udgivet: (2003)
• Underdog advertising proven principles to compete and win against the giants in any industry /
  af: Flowers, Paul W.
  Udgivet: (2006)
• Beyond advertising : creating value through all customer touchpoints /
  af: Wind, Yoram, et al.
  Udgivet: (2016)
• The (un) common sense of advertising : getting the basics right /
  af: Tiwari, Sanjay
  Udgivet: (2003)
• Advertising : concepts and strategies /
  af: Gilson, Christopher
  Udgivet: (1980)