Halloran, T., & Morgan, A. (2014). Romancing the brand: How brands create strong, intimate relationships with customers. Jossey-Bass.
Tohutoru Kātū Chicago (17th ed.)Halloran, Tim, me Adrian Morgan. Romancing the Brand: How Brands Create Strong, Intimate Relationships with Customers. San Francisco, California: Jossey-Bass, 2014.
Tohutoro MLA (9th ed.)Halloran, Tim, me Adrian Morgan. Romancing the Brand: How Brands Create Strong, Intimate Relationships with Customers. Jossey-Bass, 2014.
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