The rhetoric of moral protest : public campaigns, celebrity endorsement, and political mobilization /
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| Autor principal: | |
|---|---|
| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | inglês |
| Publicado em: |
Berlin ; New York :
W. de Gruyter,
1996.
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| coleção: | De Gruyter studies in organization ;
76 |
| Assuntos: | |
| Acesso em linha: | An electronic book accessible through the World Wide Web; click to view |
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Sumário:
- part I. Towards a theory of political mobilization
- part II. Investing in popular music : the opportunities for campaigning
- part III. Designing and composing protest simulacra : the campaign events and artifacts
- part IV. Understanding and explaining mobilization : campaign strategies and organized collective action
- part V. The globalization of collective action : international campaigns in context.